Precisely Expands Global Data Enrichment and Geo Addressing

Global Data Enrichment

Knowledge integrity chief extends dedication to energy world companies with quick and straightforward information enrichment for assured decision-making
BURLINGTON, Mass.–(BUSINESS WIRE)–Exactly, the worldwide chief in information integrity, immediately introduced the regional enlargement of its distinctive location identifier, the PreciselyID, for its World Factors of Curiosity (POI) information providing.

Factors of curiosity positioned within the US, Canada, Belgium, Luxembourg, the Netherlands, United Kingdom, Eire, France, Sweden, and Singapore now profit from correct, standardized, and significant information – permitting companies to streamline location-based decision-making throughout a number of areas of operation.

Disruption from the pandemic and different world occasions has had an enduring affect on many facets of day-to-day life, together with purchasing habits, work location, and journey behaviors – making it much more essential for companies to have the ability to entry correct and present information on factors of curiosity.

However conserving POI information recent is not any small feat, even for firms reminiscent of Google, who lately revealed that it eliminated seven million faux enterprise profiles and prevented 12 million from being created all through 2021 alone. Standardizing POI information is simply as troublesome; variations in handle requirements, language, character variations, or an absence of correct handle information, make it difficult for firms to successfully operationalize information from a number of areas.

In contrast to different handle identifiers in the marketplace that affiliate a enterprise identify to an handle, the PreciselyID is appended to each the situation’s coordinates and the handle and can stay fixed over time. If a enterprise closes and a brand new one opens in the identical location, Exactly processes this modification in order that the PreciselyID will replicate the attributes for the brand new focal point. Because of this, companies that use addresses as a main information enter will at all times have entry to essentially the most correct information about any given location, enabling insights without having geospatial instruments or specialised skillsets.

“Companies immediately want dependable solutions in regards to the world round them. If a clothes boutique closes, and the situation turns into a espresso store, it has an affect on the extent of site visitors, and varieties of customers, staff, and guests to that space,” stated Dan Adams, SVP – Knowledge and Operations, at Exactly. “That’s why we affiliate the PreciselyID with an handle and placement, so our clients at all times have entry to correct, verified, and standardized information for detailed insights that matter to their enterprise.”

POIs enabled with the PreciselyID have been cleansed, standardized, and verified by Exactly’s best-in-class geo addressing. Because of this, organizations can rapidly enrich information with correct information whereas saving processing time and simplifying advanced geospatial evaluation. With entry to a portfolio of over 400 datasets containing greater than 9,000 attributes, Exactly clients can improve the accuracy, usability, and total worth of their enterprise information and construct context for quicker, extra assured selections.

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